GreenJeans is a sustainable jeans brand concept that will allow people to purchase jeans that don’t cost the world. The challenge when designing for this brand was to avoid using the colour green - too often shown in any sustainable brand’s colour palette. Using Planet Earth as inspiration, the motto was quickly born: Green Jeans, for a blue planet.

Below you find their mini brand book which consist logo, colour palette, typography, photography, iconography, stationary and social media. Thanks Taylor Amy for the briefing.