Freelance visual communication creative available for hire as an art directress, designer, or coach.
With 8 years of experience in ad agencies, startups, and freelancing, I bring expertise in concept development, integrated advertising campaigns, traditional graphic and digital design, branding, as well as photo and video production.
Since 2021, I’ve been coaching creatives and mentoring small business owners, especially female entrepreneurs. I deeply enjoy helping people bring their dreams to life and building something from zero to one.
Passionate about bouldering and pottery, I am also a STOTT trained mat & reformer pilates teacher. My pronouns are she/her.
I’m always ready for an exciting project!
Let’s work together.
Art Direction.
Branding & Design.
Creative Concepts.
Social Media & Digital Content.
Marketing Assets.
Printed Materials.
Professional background
Experience
✦ Freelance in Europe, since 2022
✦ Gorillas, Berlin, 2021-22
✦ Jung von Matt/Spree, Berlin, 2021
✦ antoni, Berlin, 2017-20
✦ R/GA, New York, 2017
✦ Ogilvy & Mather, New York, 2017
Education
✦ Art Direction at Miami Ad School
✦ MSc Marketing Management, Steinbeis-SMI
✦ UX/UI Design at Ironhack
✦ BA Political Sciences, University of Vienna
✦ Certified Life and Confidence Coach
✦ Creativity Coaching Training by Eric Maisel
✦ Positive Intelligence Training by Shirzad Chamine
✦ Art Life Coaching Training
Skills
✦ Adobe CC
✦ Figma
✦ Asana
✦ English (C1)
✦ German (C1)
✦ Hungarian (native)
✦ French (B2)
My values
Curiosity
Staying curious takes you much further than maintaining a fixed and limiting mindset. It’s important for me to ask questions and remain open to suggestions and changes. I strive to stay open and curious, seeing myself as a perpetual student.
Teamwork
In any project we tackle together, I am committed to giving (more than) 100%, and I hope to see you contribute your fair share. It always takes two to tango, and I believe our collaborative efforts will lead to outstanding results.
Kindness
No matter what happens, I believe it's crucial to remain kind, and polite, and treat each other with respect. As humans, we make mistakes, and have tough days, and you never know what someone might be going through.
Humor
It’s s crucial to always find some joy in what we are doing. A project or task can be difficult, it can be tough but for me, it’s important to be able to have a good laugh no matter what. It helps. And trust me, you’ll hear my laughing from the end of the corridor.
Diversity
I welcome individuals of any gender, race, sexual orientation, age, or abilities—you are all more than welcome here, and I would love to collaborate with you. I also recognize the challenges that minorities may encounter, and I am supportive of alternative pricing for those in need. Please feel free to reach out.
Quality
I understand my role, and I trust that you understand yours. Our collaboration is rooted in this mutual trust. Count on me to be honest—if I'm unsure about something, I'll let you know! My goal is always to strive for the highest quality, and I'll encourage you to do the same.
Clients
People said…
“Zsofia is the ideal blend of ambition, talent, humility, and fun. She is always bringing the energy to a room– her cheeriness is only rivaled by her work ethic.”
— Mina
“I learned so much from Zsofia about working as a creative and in a creative team, giving and receiving feedback, and most importantly, standing up for myself and my ideas.”
— Adriana
“Super motivated. hardworker and she takes suggestions and recommendations excellently. She accepts each challenge and overcomes them.”
— Shelley
“I have been thinking of improving my portfolio for so many weeks now. I love your suggestions, it’s exactly the guidance I was seeking. Your comments are way more helpful than what I got from school. Thank you!”
— Nitika
“ Curious, confident and intelligent. ”
— Martin
“I can only thank you for all that I’ve learned from you, which is a lot! This was my first ever job experience, let alone something in the creative field and all your constructive feedback and guidance meant so much to me”
— Alara
FAQ
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I believe that creativity is not isolated but is part of a larger, interconnected system. I approach any given project by considering the entire picture, not just the sole task itself. My focus extends beyond the final product to include the process, impact, and broader context. I integrate various approaches that I've learned both in academic settings and professional workspaces.
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...the answer is most likely yes, unless it involves illustration/3D, animation/motion design, or videography/editing.
Fortunately, I have connections with the right talent to collaborate with, depending on the task and their availability.
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I believe every individual and business is unique, just like every project. So when we agree on needs, I create a unique proposal.
I aim to make my services accessible to everyone, which is why I use a sliding scale. This means I charge less for a small brand compared to established companies.
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Just like pricing, a timeline varies greatly depending on each project, depending on the briefing, the scope of work, and the budget. If you have a particular deadline in mind, please feel free to mention it during our introductory call.
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Like many, I've heard varying opinions, and some argue there's no difference at all. To me, art direction involves having a grander creative vision, encompassing an overarching concept and idea for the project.
This concept guides the cohesive direction of communication pieces, integrating design, motion, photography, and more.
On the other hand, I view design as the practical execution of this larger vision, focusing on elements such as typography, colors, layout, and so forth.
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Absolutely!
My services are primarily conducted online, which means they're accessible worldwide. While dealing with time zones can be a challenge at times, we always manage to work things out. And when it comes to production, I'm prepared to travel wherever necessary.