Brand

Power

Bootcamp

Dive into a comprehensive, interactive brand-building program with the
Brand Power Bootcamp.

This bootcamp is for you if…

You are planning to start your business but feel a bit lost when it comes to branding, marketing, website and social media.

You already have your business but it’s not working as you intended. You need a better vision or some practices to optimise.

You only have a limited budget to spend and want to be sure your investment truly justifies its value.

You have the interest and commitment to learn and get better. You enjoy learning by doing and happy to test and try out different things that might be outside of your comfort zone

Learning outcome

Brand Strategy

An all-encompassing, yet easy-to-understand module to build a solid foundation for your brand. You need a strategy to make choices that serve your brand’s purpose.

Design Principles

This bootcamp won't turn you into a graphic designer, but it will equip you with the knowledge to understand the basics - and apply straight away.

Figma Foundation

Figma is a free-to-use program that offers endless opportunities to design everything you need for the digital world.

Adobe Essentials

You’ll understand the differences between Illustrator, InDesign, and Photoshop and then receive an introduction to Adobe Express, a new all-in-one design, photo, and video tool to make content creation easy.

Web
Essence

Website development can be complex, but it doesn't have to be! After grasping some basic web concepts, you'll create the UX map for your future site and be introduced to the two most significant DIY website builders: Wix and Squarespace.

Social
Media

What is a brand without social media? You’ll build a strategy, again then learn about tips and tricks on how to create content, which platforms are the best for you to use, and learn more in depth about Instagram.

An exhaustive, ready-to-use,
step by step framework .

Understand the basics for EVERYTHING BRAND.

Every week, you receive a presentation about the topic and a worksheet to apply the knowledge.

What’s included

Presentations

Each week you get access to the weekly topic’s presentation that you can read through on your own pace, on your desktop or phone.

Worksheets

With every presentation, you’ll receive tasks to work on. Sometimes there’s more than one worksheet, depending on the week.

Video

To better understand how a program works, it’s helpful to see it in use. I recorded a video to explain how to download, set up and start designing with Figma.

Tips & resources

Many years of experience in advertising and design led to me have a few tips & tricks in my pocket that I’m more than happy to share with you too!

Upon completion, you'll...

… gain a firm grasp of the branding aspect of your business, and understand all the lingo.

… be able to plan your own content for your website and socials.

… have an understanding of design and apply its principles to your own brand.

… save time, energy, and money on the branding aspect of your business.

… find yourself focusing more on your true strengths and passions.

Subscribe for updates on next group launch!

✦

Subscribe for updates on next group launch! ✦

The Curriculum

The curriculum is structured into three main modules, each consisting of six lessons.

Module 1: Brand Strategy

  • We start with the simplest exercise of any branding-marketing journey: positioning, then moving on to the “holy trinity” of vision, mission, values.

  • A quick look to see what or who else is out there is helpful to differentiate your offering. Setting goals will help you stay on track - because you’ll have ups and downs and endless amount of new ideas.

  • Knowing who you are talking to is essential to know how to communicate. You’ll also build a customer persona (someone who represents the ideal customers for your business).

  • In this class, you’ll discover how your audience might interact with your brand. And how your communication can be adjusted according to different moments of their journey.

  • Defining your brand archetype is a highly beneficial exercise to discover the personality of your brand. This process aids in enhancing both visual and verbal communication.

  • We dig deeper on personality and set a foundation for the next module. You’ll explore not only your brand aesthetic but also your brand’s tone.

Module 2: Visual Language

  • Some people equate a brand with a logo, but by now, you’ll understand that there is more to it. In this lesson, you will delve into details surrounding the number one favorite brand element, along with principles and rules to apply.

  • In this lesson, you’ll delve into the fundamentals of color psychology and color theory, followed, of course, by a hands-on task.

  • This lesson is rich with knowledge, clarifying terminology once and for all. Additionally, you'll delve into typography principles and font pairing.

  • Ten simple rules of graphic design that will elevate any of your future creation by 200%. Pretty theoretical, but you’ll have plenty of opportunity to practice too!

  • An introductory class to a tool that provides you with the ability to design anything and have an overview of all your brand assets, and it’s free!

  • You’ll get a glimpse of the Adobe Creative Suite and a list of websites to find free (or almost free) assets to use, such as photography or illustration.

Module 3: Virtual Presence

  • You’ll get to know the two most user-friendly website hosting options: Wix and Squarespace, and learn more about their pros and cons of usage.

  • Building a clear structure is the base for any good website. In this lesson, you’ll create the skeleton of your website.

  • We go into details regarding your website, for instance how to upload media, or what the magic abbreviation SEO means.

  • Based on the previous classes, you’ll build your content strategy in no time, and learn more about how to prepare for social media content creation.

  • Instagram might seem like the Queen of social media, but there are more platforms out there so we’ll quickly explore the cons and pros of each.

  • After all, this is the most popular platform so let’s take more time to discover what you need to know!

Meet your coach: Zsofia

I am a holistic creative who embraces various roles to bring any vision to reality.

With a proven track record of turning ideas into successful brands and a passion for nurturing creativity, I'm here to be your guide on the path to innovation and growth.

Having seen the ups and downs that many people and businesses go through, I've gathered a treasure trove of experiences in both advertising agencies and the startup world. These experiences have inspired me to craft this boot camp, tailored for solopreneurs who are venturing into the dynamic world of marketing, often from entirely different domains. You can do this too!

I’m here to provide the guidance and support required not only to overcome challenges but also to excel in this unfamiliar territory!

FAQs

  • There are 18 classes in 3 modules, but how you work through them depends only on your schedule. Can be done in 18 weeks or 9 or 18 days even. It’s up to you :)

  • No! Although we'll touch on Adobe a bit, the primary focus is on Figma, which is free to use. As for the website builders, both Squarespace and Wix offer trial options, ensuring you don't have to invest in anything beyond the cost of the bootcamp.

  • The presentations, worksheets, and videos are going to be shared via Google Drive.

  • Anyone :) There are no prerequisites to join except an open mind and a willingness to learn. And of course you’ll need your business / service you want to brand.

  • Canva is a widely used tool and undoubtedly has its benefits, but I believe learning Figma will take you further. In Canva, you will always be restricted and tempted by other designs, or it will take more time to customize something. In Figma, you can work on multiple assets simultaneously, have a better overview of all your assets, and be prepared for the moment when your business scales.

  • Due to the digital nature of the product, I cannot offer a refund.

    If you are unsatisfied with the program or if something comes up, please let me know, and we will find a solution.

  • Of course! Just reach out to me that you’re buying this for someone and I’ll send a personalized gift card for you to share with the person.

  • No. I am not affiliated with any institution, and this program is entirely based on my own experiences. The bootcamp is designed for your use!

Choose what fits you

Lifetime access with each plan

Solo Voyage

100€

Online Course
Only

WHAT’S INCLUDED:

✦ 170 pages study materials

✦ 60 pages worksheets

✦ video tutorial

✦ lifetime access

Guided Adventure

500€

Online Course +
Individual Mentoring

WHAT’S INCLUDED:

✦ 170 pages study materials

✦ 60 pages worksheets

✦ video tutorial

✦ lifetime access

✦ 6 x 60 min individual video call

✦ text support between calls

✦ Personalised planning

Group Expedition

300€

Online Course +
Group Q&A

WHAT’S INCLUDED:

✦ 170 pages study materials

✦ 60 pages worksheets

✦ video tutorial

✦ lifetime access

✦ 3 x group video calls for each module to discuss the tasks + Q&A

✦ 1 x 30 min individual feedback call

Enrolment closed

There's a reason the universe guided you here. Trust it.

 

Still questions?

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