Brand

Power

Bootcamp

Dive into a comprehensive, interactive brand-building program with the
Brand Power Bootcamp.

This bootcamp is for you if…

You are planning to start your business but feel a bit lost when it comes to branding, marketing, website and social media.

You already have your business but it’s not working as you intended. You need a better vision or some practices to optimise.

You only have a limited budget to spend and want to be sure your investment truly justifies its value.

You have no experience in doing everything on your own but have the interest and commitment to learn and get better.

You enjoy learning by doing and happy to test and try out different things that might be outside of your comfort zone (I’m not gonna lie, maybe you won’t enjoy some of these topics but I’m here to support you :).

You are keen on meeting like-minded people and becoming part of a community that understands your reality. Exchanging thoughts and feelings are an essential part of the group coaching program.

Here’s what you’ll learn

Brand Strategy

An all-encompassing, yet easy-to-understand module to build a solid foundation for your brand. You need a strategy to make choices that serve your brand’s purpose.

Design Principles

This bootcamp won't turn you into a graphic designer, but it will equip you with the knowledge to understand the basics.

Figma Foundation

Figma is a free-to-use program that offers endless opportunities to design everything you need for the digital world.

Adobe Essentials

You’ll understand the differences between Illustrator, InDesign, and Photoshop and then receive an introduction to Adobe Express, a new all-in-one design, photo, and video tool to make content creation easy.

Web
Essence

Website development can be complex, but it doesn't have to be! After grasping some basic web concepts, you'll create the UX map for your future site and be introduced to the two most significant DIY website builders: Wix and Squarespace.

Social
Media

What is a brand without social media? You’ll build a strategy, again then learn about tips and tricks on how to create content, which platforms are the best for you to use, and learn more in depth about Instagram.

An exhaustive, ready-to-use,
step by step framework .

Understand the basics for EVERYTHING BRAND.

Every week, you receive a presentation about the topic and a worksheet to apply the knowledge. There are also some videos where we get into the usage of different programs.

Here is what's included

Presentations

Each week you get access to the weekly topic’s presentation that you can read through on your own pace, on your desktop or phone.

Worksheets

With every presentation, you’ll receive tasks to work on. Sometimes there’s more than one worksheet, depending on the week.

Videos

To better understand how the tools work, it’s helpful to see them in use. I recorded a few videos to explain how to work with Figma or Adobe Express.

Free Resources

I’ll share not only further readings for each topic that you can find online, but also a list of free resources to use for your brand building.

Tips & tricks

Many years of experience in advertising and design led to me have a few tips & tricks in my pocket that I’m more than happy to share with you too!

Community

When you sign up for the program, you’ll get access to a dedicated Facebook group to network, ask any questions you might have, and share your thoughts.

Upon completion, you'll...

… gain a firm grasp of the branding aspect of your business.

… understand the marketing, design, and web jargon.

… be able to plan your own content for your website and socials.

… have an understanding of design and apply its principles to your own brand.

… become more confident as a solopreneur.

… save time, energy, and money on the branding aspect of your business.

… find yourself focusing more on your true strengths and passions.

Subscribe to the newsletter for early updates on the next group launch!

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Subscribe to the newsletter for early updates on the next group launch! ✦

The Curriculum

The curriculum is structured into three main modules, each consisting of six lessons. An introductory lesson sets the tone for bootcamp, and a closing lesson concludes it, summarizing key learnings and providing an opportunity for feedback.

Module 1: Brand Strategy

  • We start with the simplest exercise of any branding-marketing journey: positioning, then moving on to the “holy trinity” of vision, mission, values.

  • A quick look to see what or who else is out there is helpful to differentiate your offering. Setting goals will help you stay on track - because you’ll have ups and downs and endless amount of new ideas.

  • Knowing who you are talking to is essential to know how to communicate. You’ll also build a customer persona (someone who represents the ideal customers for your business).

  • In this class, you’ll discover how your audience might interact with your brand. And how your communication can be adjusted according to different moments of their journey.

  • Defining your brand archetype is a highly beneficial exercise to discover the personality of your brand. This process aids in enhancing both visual and verbal communication.

  • We dig deeper on personality and set a foundation for the next module. You’ll explore not only your brand aesthetic but also your brand’s tone.

Module 2: Visual Language

  • Some people equate a brand with a logo, but by now, you’ll understand that there is more to it. In this lesson, you will delve into details surrounding the number one favorite brand element, along with principles and rules to apply.

  • In this lesson, you’ll delve into the fundamentals of color psychology and color theory, followed, of course, by a hands-on task.

  • This lesson is rich with knowledge, clarifying terminology once and for all. Additionally, you'll delve into typography principles and font pairing.

  • Ten simple rules of graphic design that will elevate any of your future creation by 200%. Pretty theoretical, but you’ll have plenty of opportunity to practice too!

  • An introductory class to a tool that provides you with the ability to design anything and have an overview of all your brand assets, and it’s free!

  • You’ll get a glimpse of the Adobe Creative Suite and a list of websites to find free (or almost free) assets to use, such as photography or illustration.

Module 3: Virtual Presence

  • You’ll get to know the two most user-friendly website hosting options: Wix and Squarespace, and learn more about their pros and cons of usage.

  • Building a clear structure is the base for any good website. In this lesson, you’ll create the skeleton of your website.

  • We go into details regarding your website, for instance how to upload media, or what the magic abbreviation SEO means.

  • Based on the previous classes, you’ll build your content strategy in no time, and learn more about how to prepare for social media content creation.

  • Instagram might seem like the Queen of social media, but there are more platforms out there so we’ll quickly explore the cons and pros of each.

  • After all, this is the most popular platform so let’s take more time to discover what you need to know!

This is not for you if…

You are seeking a quick and easy solution to address all of your concerns and problems.

I’m sorry to say but quick and easy doesn’t exist. Or if it does, it’s probably bad quality or a straight up scam. If you have a specific issue, I’d ask you to book an intro call with me so we can talk about it in detail and I create an offer on how to tackle it. Maybe it’s 1:1 coaching that you need.

You don’t have 2-4 hours per week to read the presentations and do the exercises.

The bootcamp is structured as a 20-week program, requiring a substantial commitment. It's important to note that success entails dedicated effort, and as the classes are progressive, if immediate commitment isn't feasible, it may be it might be better to wait for a more opportune time.

You are looking for a program, that gives you a certification.

The bootcamp is designed for your use. I am not affiliated with any institution, and this program is entirely based on my own experiences. The aim is to empower you with agency, theoretical knowledge, and practical wisdom so you can do things for your own business.

You “only need a logo”.

Brand ≠ Logo. It’s very very rare that someone really only needs a logo. But all this aside, you won’t become a graphic designer with this bootcamp.

You wont be learning programs in depth, it’s more about getting familiar with tools and explain your needs to a designer and be able to apply the knowledge to existing branding assets. At the end of the program, you might need a logo - if that’s the case: shoot me a mail ;)

You have money but no time to spend on building your brand from scratch.

If this is the case, I’m happy to take you as my client and do the work for you - please book an intro call with me!

You only want to learn about strategy, design, web, or social media.

This program is meant to be a beginner’s bootcamp to understand all of these aspects. In case you are interested only in a certain module or a class, let me know! If there’s interest in booking singular modules, I might open it up as a possibility.

Meet your coach: Zsofia

I am a holistic creative who embraces various roles to bring any vision to reality.

With a proven track record of turning ideas into successful brands and a passion for nurturing creativity, I'm here to be your guide on the path to innovation and growth.

Having seen the ups and downs that many people and businesses go through, I've gathered a treasure trove of experiences in both advertising agencies and the startup world. These experiences have inspired me to craft this boot camp, tailored for solopreneurs who are venturing into the dynamic world of marketing, often from entirely different domains. You can do this too!

I’m here to provide the guidance and support required not only to overcome challenges but also to excel in this unfamiliar territory!

The first steps are often the most challenging,
so I'm here to lend a hand.

FAQs

  • You’ll receive one lesson per week and there are 18 lesson. With an intro and outro week, the program meant to last 20 weeks.

  • No! Although we'll touch on Adobe a bit, the primary focus is on Figma, which is free to use. As for the website builders, both Squarespace and Wix offer trial options, ensuring you don't have to invest in anything beyond the cost of the bootcamp.

  • You can ask your questions in the dedicated Facebook group, reach out to your Study Buddy and / or ask in our biweekly call.

  • There are no live classes to attend but we have a biweekly online gathering to share progress, insights, give feedback on each other’s task and ask questions. The call takes place on Google Meet and lasts maximum of 60 minutes.

  • The presentations, worksheets, and videos will be shared via Google Drive. The biweekly group calls take place on Google Meet.

  • Try to complete all assignments as soon as possible, as some may build on each other. Doing so will enhance your understanding of the week's class.

    Life happens, so don't worry too much if you miss one call. However, I encourage you to participate in most of them, as it allows for mutual learning and provides support if needed.

  • The introductory call is on January 10th, Wednesday. Afterward, every second week on Mondays, except for the last one, which is on May 23rd, Thursday. The time is always at 19:00 CET. Scroll a bit to see a better overview!

  • Anyone :) There are no prerequisites to join except an open mind and a willingness to learn. Please note: this is a safe, nonjudgmental space where everyone is welcome, regardless of gender, age, sexuality, etc. Kindness and respect are expected from everyone. For further information, please read about my values on the ‘About me‘ page and only sign up if resonates with you.

  • Canva is a widely used tool and undoubtedly has its benefits, but I believe learning Figma will take you further. In Canva, you will always be restricted and tempted by other designs, or it will take more time to customize something. In Figma, you can work on multiple assets simultaneously, have a better overview of all your assets, and be prepared for the moment when your business scales.

  • If you cancel your participation before the boot camp starts, you'll receive a full refund. After the commencement, I cannot offer a refund.

    If you are unsatisfied with the program or if something comes up, please let me know, and we will find a solution.

  • Of course! Just reach out to me that you’re buying this for someone and I’ll send a personalized gift card for you to share with the person.

  • No. I am not affiliated with any institution, and this program is entirely based on my own experiences. The bootcamp is designed for your use!

Coaching call dates & topics

1: January 10, Wed

Welcome
Course Introduction

2: January 29, Mon

Module 1 Lesson 1: Brand Essence
Module 1 Lesson 2: Competitors

3: February 12, Mon

Module 1 Lesson 3: Audience
Module 1 Lesson 4: Touchpoints

4: February 26, Mon

Module 1 Lesson 5: Brand Archetype
Module 1 Lesson 6: Look & Feel

5: March 11, Mon

Module 2 Lesson 1: Logo
Module 2 Lesson 2: Color palette

6: March 25, Mon

Module 2 Lesson 3: Typography
Module 2 Lesson 4: Design Principles

7: April 08, Mon

Module 2 Lesson 5: Figma 101
Module 2 Lesson 6: Tips & Tricks

8: April 22, Mon

Module 3 Lesson 1: Website 101
Module 3 Lesson 2: User journey & UX

9: May 6, Mon

Module 3 Lesson 3: Your website
Module 3 Lesson 4: SM Strategy

10: May 20, Mon

Module 3 Lesson 5: Platforms
Module 3 Lesson 6: Instagram

11: May 23, Thu

Goodbye
Course Summary

Choose your plan

Fully booked

✦

Fully booked ✦

Biweekly Group Coaching

Brand Power Collective

WHA'T’S INCLUDED:

✦ Presentation materials

✦ Worksheets

✦ Videos

✦ Access to the study Facebook-group

✦ Biweekly group call

✦ Assigned Study Buddy

Enrolment currently closed

Bespoke Mentorship

Brand Power Tailored

WHA'T’S INCLUDED:

✦ Presentation materials

✦ Worksheets

✦ Videos

✦ Access to the study Facebook-group

✦ Participate in the biweekly group call

✦ Customized development calls

✦ Chat hours to talk inbetwen sessions

Enrolment starts in spring 2024

Fully self-paced and self-guided

Brand Power
Odyssey

WHA'T’s INCLUDED:

✦ Presentation materials

✦ Worksheets

✦ Glossary

✦ Access to the study Facebook-group

Enrolment starts in spring 2024

There's a reason the universe guided you here. Trust it.

 

Still questions?

Fill out this and I get in touch with answers. Or even better, let’s hop on a quick call to delve into your concerns more deeply and get to know each other a bit better.