Numa is digital hospitality brand operating 130+ tech-driven properties across Europe. They operate without on-site staff, clear wayfinding and guest communication are critical to the physical experience. I supported the in-house creative team solving the challenge of maintaining brand unity across diverse properties, languages, and layout constraints. I designed end-to-end signage for new launches, rebranded acquisitions, and produced a wide range of promotional marketing collateral. To enable rapid expansion, I also built DIY design templates and provided supervision for local operations teams to autonomously manage regional needs without sacrificing brand quality.