Make Yourself Strong

Hemptastic is a hemp bar with more than 23% hemp seed and hemp seed is considered as "superfood". But when most people hear the word hemp they’ll think of being high. Our task was to create an online campaign to  emphasise the health benefits of the bar.

To do so, we entered the universe of yoga with the headline  "Make yourself strong. Not high" . In short films we follow the journey from professional to amateur yogis and how they overcome their struggle.