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No wings

Ahoj-Brause is a traditional German brand, well known for it’s sherbet powder. Our task was to create an integrated campaign for their newest product, a drink. The campaign kicked off by sending a message to the biggest player on the can market: „it doesn’t give you wings, why should it?“ Luckily TVCs and social media posts followed the out-of-home prints, since they had to be removed.

Ahoj-Brause

Ahoj-Brause is a traditional German brand, well known for it’s sherbet powder. Our task was to create an integrated campaign for their newest product, a drink. The campaign kicked off by sending a message to the biggest player on the can market: „it doesn’t give you wings, why should it?“ Luckily TVCs and social media posts followed the out-of-home prints, since they had to be removed.

CREDITS

Martin Pross, Pedro Americo, Xymena Duzy, Damon Aval
Amelie Harich, Karina Sokol ・ Nylon Film – Zoran Bihac